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DEFINE:
"THE CULTURE"
The customary beliefs, social forms, and material traits of a racial, religious, or social group.
The characteristic features of everyday existence shared by people in a place or time.
Culture is the characteristics and knowledge of a particular group of people, encompassing language, FASHION, cuisine, social habits, music and arts.
Above of are 3 definitions of culture from Merriam-Webster themselves. In order to know and understand the culture we must first, be specific and define "the culture" in which we are referring. CRUxMKTG's sole focus is the culture of the Millennial and Gen-Z demographics (The Rising Generations). We will primarily focus on the United States, but extend our reach to the global culture of the Rising generations.
OF THE U.S. POPULATION IS MILLENNIAL + GEN-Z
COMBINED MILLENNIAL + GEN-Z SPENDING POWER
OF THE GLOBAL WORKFORCE WILL BE MILLENNIAL + GEN-Z BY 2025
RISING GENERATIONS
49.7%
$1.5 TRILLION
85%
CRUXCULTURES
The Millennial and Gen-Z cultures consist of various sub-cultures. CRUxMKTG identifies the below as the most effective sub-cultures to authentically engage the Rising Generations in lasting, authentic and result-driven ways.
We understand the below sub-cultures and the creators that drive them on a local level. Our CRUxNetwork ® and CRUxCulture365® provides your brand with direct engagement with the Millennial and Gen-Z creative sub-cultures year-round, in key markets around the world.
MUSIC Culture
FOOD
CULTURE
FASHION
CULTURE
ESPORTS
CULTURE
COMMUNITY
CULTURE
ART
CULTURE
SPORTS CULTURE
FILM
CULTURE
HBCU
CULTURE
NIGHTLIFE
CULTURE
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