IN THIS HAUS...WE DO WHAT WE LOVE.
We are a full-service marketing and advertising company CRUxMKTG, that utilizes the creative economy and its creative sub-cultures to develop authentic relationships between corporate bands, ad agencies, government organizations, non-profit organizations, and the Millennial & Gen-Z demographics (The Rising Generations).
CRUxMKTG produces holistic multi-channel campaigns that develop authentic relationships between the Rising Generations, Corporate Brands and Communities.
MEDIA PRODUCTION
The CRUxHaus Media Production Team works closely with our strategy team to develop a creative and production strategy for each of our client projects.
Our creative strategy and production teams filming style is designed to reflect the daily life of the Millennial and Gen-Z demographic, placing an emphasis on our clients brand integration into the target consumer's culture.
CREATOR PARTNERSHIPS
Our Brand Partnership services develop authentic relationships between our client brands and Millennial & Gen-Z influencers and creators. Through our CRUxNetwork of creators, we are able to segment our creator selections by the creative communities they influence, the geographic communities they interact with, and the alignment of our clients' brand within their daily lives.
The CRUxHaus Brand Partnerships team works closely with our Experiential, Social Media, and Media departments to develop wholistic campaigns that organically insert our clients' brand across multiple touch points throughout the partnership.
Our team works with our clients to strategically implement creator partnerships within existing marketing campaigns, helping to amplify key campaign components. We help Creators (Influencers) be the best business partners for brand clients so they can earn more income and expand their brand partnership portfolio.
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GUERRILLA MARKETING (STREET TEAM)
The CRUxHaus Guerrilla Marketing service includes strategic planning, curated promotional street teams, promotional design & production, and an in-depth knowledge of local communities and their creative subcultures.
Our promotional street teams consist of more than bodies distributing literature. Street team members are selected for each campaign based on their alignment with the client brand and the street team members community (audience) engagement.
WORD-OF-MOUTH MARKETING
The CRUxHaus Word-Of-Mouth Marketing services is a combination of several CRUxHaus service offerings that provide a wholistic campaign designed to strategically engage advocates who will drive conversations around our client brands.
Our Word-Of-Mouth marketing campaigns organically place our clients' brand directly within the lifestyles of the Millennial and Gen-Z demographics.
With inclusion of creators and advocates from our CRUxNetwork, we create peer-to-peer conversations around your brand in creative ways that most engage the Millennial & Gen-Z consumer.
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SOCIAL MEDIA MARKETING
The CRUxHaus Social Media team develops social media strategies and campaigns that generate brand awareness and cultivate organic conversations within Millennial & Gen-Z social media communities.
Through our cultural insights and digital “street team,” we are able to insert our clients brand directly into digital conversations with relevance and creativity that lead to authentic results.
EXPERIENTIAL MARKETING
Our team works with clients to design experiential activations and campaigns that authentically engage the Millennial & Gen-Z creative sub-cultures and seamlessly include key touch points that create conversation and lead to action.
CRUxHaus experiences integrate set design, interactive technology, and data collection into an activation that cultivates memorable moments, while generating organic insights.
To expand the reach of each experiential activation, our media production team captures content in a fashion that tells a story of the experience and is shared through strategic digital and social platforms.
STRATEGIC CONSULTING
Each of our client brands are assigned a uniquely designed project team based on our clients brand identity, strategic ask, and overall goals. Consisting of members of the CRUxHaus internal team, as well as aligned members of our CRUxNetwork, our project teams are built to bring the most aligned and creative minds to the table.
Our strategies are processed through our creative culture filter (CRUxFilter®) and designed to authentically engage the Millennial & Gen-Z demographics in ways they most respond to.
Our CRUxNetwork of creators and creative industry professionals allows us to help our clients gain access to a variety of resources that provide authentic insights and strategies.
PUBLIC RELATIONS
Our PR team works with our database of media publications, along with a network of journalists and content creators to create brand narratives that result in more than media coverage. Through our strategic planning and authentic story-telling, we help our clients elevate their standing in emerging conversations amongst the Millennial & Gen-Z demographics.
We utilize our CRUxFilter and creative subculture segmentation to share culturally relevant stories about our clients' brand, in places Millennial & Gen-Z gather, with the assistance of the voices Millennial & Gen-Z communities recognize.
CORPORATE SOCIAL RESPONSIBILTY
Our team works with clients to design experiential activations and campaigns that authentically engage the Millennial & Gen-Z creative sub-cultures and seamlessly include key touch points that create conversation and lead to action.
CRUxHaus experiences integrate set design, interactive technology, and data collection into an activation that cultivates memorable moments, while generating organic insights.
To expand the reach of each experiential activation, our media production team captures content in a fashion that tells a story of the experience and is shared through strategic digital and social platforms.