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Our mission is to utilize the creative realms of art, music, fashion, sports, and technology, to influence the way our Millennial and Gen-Z peers, engage with corporate brands, local communities, and each other.

Pronounced Crew.
Like squad, gang, unit. It's also representative of the "CRUx" or center of something. We like to believe we operate at both the center of the Rising Generations' culture, - And where the Rising Generations', corporate brands and communities intersect.