Our Work | CRUxMKTG

TAKE A LOOK AT SOME OF THE WAYS WE'VE CREATIVELY INFLUENCED THE WAY OUR PEERS ENGAGE WITH OUR Partners.

FOUR KIDS AND IT
FULLBLOOM MKTG | LIONSGATE

Digital Media & Influencer Marketing

CRUxMKTG worked with the Full Bloom Marketing Agency and Lionsgate Home Entertainment to plan and execute promotions around the digital release of the children film “Four Kids & It” starring Paula Patton & Russel Brand. We partnered with Real Housewives of Atlanta stars Porsha and Lauren Williams, along with their daughters, for pre-movie zoom call. Our team also connected with the rising star Zaza for a social media movie review.

As a way to give back to children during the pandemic, the CRUxMKTG team partnered with Atlanta based non-profit Unite Initiative Co. to deliver free digital download codes that allowed kids to watch the film at home.

CXMMUNITY: HBCU ESPORTS
Cxmmunity

Digital Media & Influencer Marketing

CRUxMKTG worked with our client Cxmmunity, a nonprofit organization committed to increasing participation in minority esports through STEAM development . Tasked with helping to amplify their HBCU Esports Lab program, which partners with HBCU's around the country to help develop their Esports programs.

The CRUxMKTG team obtained Red Bull as a partner of the program, working with both Red Bull and Cxmmunity to provide scholarship funding and establish Esports Labs at North Carolina Central University and Oakwood University, with more to come!

BAD BOYS FOR LIFE
OFFICIAL ATLANTA SCREENING
THE MRKT | SONY MOTION PICTURES

Event Production | Influencer Marketing

The MRKT Agency and Sony Motion Pictures reached out looking to engage the Atlanta market in preparation of the release of the highly-anticipated, Bad Boys For Life film. Our CRUxMKTG team worked with THE MRKT team to produce an official Atlanta screening of the film at Atlanta's Regal Cinema, Atlantic Station.

Hosted by Atlanta's DJ Holiday the screening included a guest-list of Atlanta celebrities and influencers, such as: Lance Gross, Zaytoven, Cam Kirk, Funny Marco, Osho and more. As an added bonus, we partnered with Jack Daniel's to create the official after-party at The W Hotel Midtown.

SPINRILLA FAMILY REUNION
A3C Festival | Spinrilla

Event Production | Event Marketing | Brand Partnerships Management

We worked with the A3C Hip-Hop Festival to produce a premiere event on behalf of their event sponsor Spinrilla Mixtape & Music App. Looking to create an experience that brought together A3C attendees, as well as friends, family, and fans of Spinrilla, the CRUxMKTG team developed the Spinrilla Family Reunion. Partnering with staple Atlanta clothing boutique Wish ATL, we hosted the event in their "back-yard" (parking-lot).

Our team covered the parking-lot with artificial grass, brought in couches, games, a stage, bars, and classic cars. Along with food provided by classic Atlanta Bar-B-Q restaurant Daddy'D'z, we created an authentic Atlanta cook-out that brought out thousands.

TEQUILA HERRADURA
AAFCA Awards

Event Production | Influencer Marketing | Brand Partnerships Management

Our CRUxMKTG team worked with Tequila Herradura to develop a branded experience during the 2018 African American Film Critics Association Awards & Post-Awards Party. Utilizing our CRUxNetwork, we engaged Tequila Herradura brand with top celebrities and influencers in Hollywood's film and television industry.

Developing branded event content, we authentically infused Herradura's "There's no shortcut to greatness" campaign into the Award ceremony, delivering engraved special edition bottles to the nights winners which included Jordan Peele, Ava DuVernay, Paula Patton, Daniel Kaluuya, and Lekeith Stanfield.