IN THIS HAUS...WE DO WHAT WE LOVE.
We are a full-service marketing and advertising company CRUxMKTG, that utilizes the creative economy and its creative sub-cultures to develop authentic relationships between corporate bands, ad agencies, government organizations, non-profit organizations, and the Millennial & Gen-Z demographics (The Rising Generations).
CRUxMKTG produces holistic multi-channel campaigns that develop authentic relationships between the Rising Generations, Corporate Brands and Communities.
POLARIS SLINGSHOT: BLANK CANVAS
The mission was to showcase just how creative one can be with a Polaris Slingshot. More than exhilarating 3-wheel motor-bike, the Polaris Slingshot team wanted to show how you can customize a Slingshot to fit your personality and creativity,
We partnered with CRUxNetwork Creator Marina Skye to host L.O.V.E. For Atlanta: A Mobile Coloring Book (the first of its kind). We worked with Skye to wrap a new Polaris Slingshot and transform it into an Atlanta coloring book with illustrations of Atlanta icons that the public could color in, while learning more about the Slingshot.
Through the campaign we learned about Skye's journey in Atlanta, engaged Skye's influential community with at picnic in the heart of Atlanta, and hosted the official reveal of Skye's Slingshot with a 2-day event at Interlock Atlanta in the heart of Midtown.
PAPER FRANK x BLINK BY CHUBB®
It began with a request for an artist to design a t-shirt. It grew to a nightclub take-over and collaboration with one of the most exclusive parties in Atlanta.
Did we mention our client was an Insurance company? We were tasked with showcasing just how un-like any other insurance company Blink By Chubb® is.
Through this all, we negotiated a partnership that allowed our CRUxNetwork Creator Paper Frank to get paid for his design, recognition throughout Blink By Chubb's global network, and 100% of all revenue from the sale of the limited edition t-shirts we produced.
GIVING TUESDAY: A CRUXHAUS GIVEBACK
In 2019, we organized a Superbowl Kick-Back event in Atlanta, bringing together our Atlanta creator network to celebrate the city's Superbowl festivities. As part of this gathering, we collaborated with Papa John's to provide delicious food, and Coca-Cola to offer snacks and beverages, creating a festive atmosphere in preparation for the upcoming Superbowl activities.
However, our event was more than just a celebration.
We leveraged this opportunity to give back to our community. Attendees were requested to bring food, blankets, and other essential supplies as their entry fee. These generous contributions were collected and dedicated to supporting the homeless community in Atlanta.
BAD BOYS FOR LIFE PREMIERE
The MRKT Agency and Sony Motion Pictures, reached out looking to engage the Atlanta market, in preparation of the release of the highly-anticipated, Bad Boys For Life film.
Our CRUxHaus team, with support from The MRKT, produced the official Atlanta screening of the film, at Atlanta's Regal Cinema, Atlantic Station.
Hosted by Atlanta's DJ Holiday, the screening included a guest-list of Atlanta celebrities and influencers, such as: Lance Gross, Zaytoven, Cam Kirk, Funny Marco, DJ Osho and more.
As an added bonus, we partnered with Jack Daniel's, to create the official after-party, at the The W Hotel Midtown.
FOUR KIDS & IT DIGITAL PREMIERE
We worked with the Full Bloom Marketing Agency and Lionsgate Home Entertainment to plan and execute promotions around the digital release of the children film “Four Kids & It” starring Paula Patton & Russel Brand. We partnered with Real Housewives of Atlanta stars Porsha and Lauren Williams, along with their daughters, for pre-movie zoom call. Our team also connected with the rising star Zaza for a social media movie review.
As a way to give back to children during the pandemic, the CRUxHaus team partnered with Atlanta based non-profit Unite Initiative Co. to deliver free digital download codes that allowed kids to watch the film at home.
For 3 consecutive years, the AFROPUNK Festival tapped our CRUxMKTG team to develop a guerrilla marketing and promotions plans for their Festivals in Brooklyn and Atlanta.
We worked with the AFROPUNK marketing department to assess their goals, develop a results-driven marketing strategy, and develop a team of brand ambassadors and volunteer members.
Over an 8-month campaign we monitored brand ambassador and CRUxStreet Team executions, utilized our CRUxNetwork to establish partnerships within targeted communities, and provided weekly assessments with the AFROPUNK team to ensure goal alignment.
CRUX DIGITAL STREET TEAM: RED BULL
As a frequent collaborator, Red Bull reached out to us to spread the word about their upcoming Red Bull Music Festival taking place in Atlanta.
We worked with Red Bull to promote the Red Bull Music Festival within Atlanta. We activated our IRL CRUxStreet Team distributing flyers and posters throughout key Atlanta communities.
Our Digital Street Team was integral, as we established partnerships with strategically targeted businesses to host social media ticket-giveaways.
We hosted give-aways with an Atlanta-based women's hair care company, WeWork Co-Working, and a local Atlanta fashion boutique - as a way to promote different elements of the festival, to different Atlanta communities.
CLIENTS & PARTNERS
A look at our clients and partners, past and present.